To the Editor:
In reference to Richard Truett's observations about Cadillac, I am dismayed by the humble (defeatist) tone in the latest marketing effort ("De Nysschen, 'Dare' I say, needs a better plan to reconstruct Cadillac's image," March 2). It's a far cry from the old "Standard of the World" posture.
My marketing experience tells me that if you want customers to think you are their best choice, you need to tell them they are making a decision to buy a standout product, not one that is trying to be one.
Van Nuys, Calif.
The writer is retired. He was a Chevrolet district manager and General Motors industrial engineer.