When its string of consecutive monthly year-over-year sales gains began in April 2010, what is now Fiat Chrysler was, literally, a different company.
Then called Chrysler Group, the company was less than a year removed from a tumultuous bankruptcy that had culled nearly 800 dealerships from its U.S. ranks.
The reconstituted automaker had posted its first positive sales report in 26 months in February 2010 -- but fell back hard in March even as most of the rest of the industry gained.
But that April, the streak started. And it didn't stop -- even as the automaker stopped making some vehicles, such as the Jeep Liberty, and even as it revamped 16 models.
On the surface, FCA US' sales streak simply returned the automaker to where it was in the U.S. at the end of 2007.
In 2014, FCA sold 2,090,639 light vehicles in the United States and had a market share of 12.6 percent. In 2007, Chrysler finished the year with 2,076,650 sales and had a market share of 12.9 percent.
But there's one key difference between the start and finish of that span: In 2007, more than 40 percent of Chrysler's sales were to fleet customers. In 2014, fleet sales accounted for about 21 percent of sales; the rest was retail, the company says.
Said Reid Bigland, head of U.S. sales: "We're on a much more solid foundation than we have ever been, in my opinion, at Chrysler."