DETROIT -- When the wraps come off the CT6 sedan in New York next week, nobody will be able to accuse Cadillac of trying to out-German the Germans.
Cadillac is taking a decidedly different approach to the full-size luxury sedan category, now dominated by the Mercedes-Benz S class, BMW 7 series and Audi A8. That uber-lux segment always has been long on roominess, horsepower and opulence -- consider the cabin-fragrance system in the S class, which also offers an optional 523-hp V-12 engine.
In contrast, Cadillac will position the CT6 as an agile, athletic, driver's car and a technological tour de force. Its mix of aluminum and high-strength steel will make it not only lighter than its big-sedan rivals but 200 pounds lighter than even the BMW 5 series and other midsize sedans, General Motors says.
The CT6 will carry a lighter price tag, too. At slightly longer than 200 inches, it will be in the same ballpark sizewise as the segment's juggernauts. But while the S class starts around $95,000 and can run above $200,000, industry sources expect the CT6 to start in the $60,000s and top out around $90,000 or less.
The CT6 is a rare opportunity for Cadillac to break new ground in the luxury market after years of methodically plotting its vehicle lineup so that it matches up entry-for-entry with the Germans.