DETROIT -- Penske Automotive Group Inc. is launching an online sales pilot program it calls "Preferred Purchase."
The pilot this week will be available on the websites of five Florida stores and six Washington-area stores. Penske has 244 dealerships.
Preferred Purchase enables customers to handle most of a transaction online, which trims the time spent in a store, said Michael Kabcenell, Penske's director of strategic initiatives and business development. It also improves pricing transparency by allowing a customer to research vehicles, start a purchase or complete most of the purchase from home.
"We want to give customers the process they want," said Terri Mulcahey, Penske's senior vice president of marketing and business development.