To the Editor:
Regarding "TrueCar sued by dealers for false advertising" (autonews.com, March 9): TrueCar is just another example of the opportunistic scheme of a vendor (albeit a very smart one) to leave the industry in a no-win predicament through its own sense of misplaced trust.
Just imagine the average consumer's take on a group of car dealers suing a service used by other dealers over how transactions take place on the showroom floor.
TrueCar's Scott Painter is almost irrelevant to the discussion. The real culprit is the industry's obsession with schemes that make no sense in the first place, in search of more sales and individual market-share gains.
TrueCar just happens to be one more case in point. At the onset, Painter was loathed for attempting to embarrass a multibillion-dollar industry. He attempted to prove he could put into question the entire automotive retail model in North America by creating even more doubt in the minds of the consumers than they already felt about its integrity.
Well, the industry fought back and saw him as a clear adversary. Quickly, Painter changed tactics and won over an entire segment of the industry by appealing to a sense of greed and pitted that segment against the rest. Thus last week's lawsuit.
When are we all going to learn that our ideas about how to interact with consumers come from within and not through third parties, large and small?
Downtown Automotive Group