FRANKFURT -- General Motors has appointed a new chief for its Cadillac brand in Europe.
Veteran BMW executive Andreas Schaaf, 44, will become vice president of Cadillac Europe on July 1 and report to Johan de Nysschen, the brand’s global head.
Schaaf replaces Thomas Sedran, 50, a former interim CEO at Opel, who is currently in charge of both the Chevrolet and Cadillac brands in the region. Sedran will leave GM to pursue opportunities outside the company, the automaker said in a statement.
Les Turton, sales manager for Chevrolet Europe and managing director of the brand’s UK unit, will take over Sedran's duties at Chevrolet, which GM is in the process of winding down in the region. Sales of the brand in Europe will end this year.