Toyota is in trouble with an author who reunited blues legend B.B. King with one of his favorite Gibson "Lucille" guitars.
In a 2013 book, Eric Dahl of Nashville tells the story of how he found a guitar stolen from King in a Las Vegas pawn shop. He bought the guitar for $2,162 and returned it to King for free. The blues great, now 89 years old, then gave Dahl an autographed version of a different Gibson Lucille during their meeting.
Dahl contends that Toyota Motor Sales U.S.A. Inc. used the heartwarming story without his permission to make a TV commercial that was launched in the fall for the 2015 Toyota Camry.