BMW begins 'brainstorm' for next i model

BMW is currently weighing which type of model will join its “i” family of low-emission vehicles, a top executive said, adding that the model would arrive after 2020.

“We are still in the strategic research phase where we brainstorm,” BMW Group r&d chief Klaus Froehlich told Automotive News Europe. “Teams that start with a white sheet of paper. They talk with customers, hold workshops, then present their ideas and we decide.”

Froehlich disputed media reports that claimed the third model after the i3 and i8 would be a variant of the X5 premium large SUV. He said the mission of the i subbrand is to change the perception of how a low-emissions car should look and perform, therefore there are no plans to re-package an existing BMW Group model and call it an i model.

Also, he said the i subbrand is supposed to be a starting point for cutting-edge innovation that progressively moves down into the rest of the automaker’s lineup. Current examples include carbon fiber, which is a key part of the i3 and i8 and is moving into other BMWs, and the i8’s plug-in hybrid powertrain, which is being added to high-volume models such as X5, 3 series and 4 series.

Better batteries

BMW will focus on steadily improving the i3 and i8 during the six-plus years until the subbrand’s portfolio grows again.

“We have a minimum 20 percent battery density improvement every three years, thus over the i3 and i8’s life cycle, we will offer more performance, more range or a combination of the two,” Frohlich said.

When asked whether current i3 and i8 owners would be able to switch to the more powerful electrical powertrains Froehlich said: “I don’t think a retrofit makes sense. When better batteries are available, we could then offer models with a longer range or with the same range but at a lower price.”

He added that replacing the batteries is very complex because they are integrated and bonded into the chassis.

Last year, BMW sold 16,052 i3s and 1,741 i8s.