VW, Porsche hit by weather, port troubles, but Audi extends streak
WASHINGTON -- What looked like a hint of a sales rebound at Volkswagen evaporated in February, as every model except its red-hot Golf lineup posted lower sales.
Volkswagen said today its U.S. sales fell 5.2 percent to 25,710 units in February. The decline is a setback for VW, which ended a 17-month streak of falling sales with a 3.4 percent gain in the fourth quarter of 2014. Sales edged up by just 10 vehicles in January.
Meanwhile, Audi continued its record-setting pace, thanks to its newest products. Audi’s February sales gained 5.3 percent to 11,455 units for its 50th straight monthly record, the company said.
“Severe winter storms were disruptive for the entire industry in February, but the Audi dealer network overcame the elements to deliver a record number of Audi vehicles to new Audi customers in February,” Mark Del Rosso, COO of Audi of America, said in a statement.
Porsche sales slipped by 30 units to 3,202 after a 27 percent gain in January. Supplies were crimped by disruptions at its West Coast port while winter weather in many parts of the country also affected sales, the company said. After two months, Porsche’s U.S. sales are up 13 percent to 7,139 units.
Volkswagen was also a weather victim. A VW spokeswoman said inclement weather in the Northeast, Midwest in the Dallas metro area over the weekend hurt sales last month. The company has also experienced delays in shipping vehicles from its port in Davisville, R.I.
The Golf was a ray of sunshine. February sales of the Golf compact lineup, which saw the addition of the high-performance Golf R last month, more than doubled to 3,921. In a statement, VW of America COO Mark McNabb said that momentum will be aided by the new Golf SportWagen arriving later this spring.
Yet VW’s top selling models, the Jetta compact and Passat midsize sedans, each posted declines of more than 9 percent. Jetta sales were affected in part by the wind-down of Jetta SportWagen sales ahead of the Golf SportWagen’s debut.
Through the first two months of the year, Volkswagen sales are down 2.8 percent.
Audi was carried by newer models. The Q3 crossover -- not yet available at this time last year -- added 1,046 incremental sales to Audi’s total. The A3 compact car lineup’s 2,279 deliveries were more than four times the volume seen in February 2013, before the current generation began arriving in showrooms.
Yet every other Audi nameplate posted lower sales last month. Audi’s top-selling Q5 crossover fell 5.7 percent and the A4 sedan, Audi’s No. 3 seller behind the A3, dropped 21 percent.
Audi’s U.S. sales are up 9.6 percent to 22,996 units through the first two months of 2015.
Send us a letter
Have an opinion about this story? Click here to submit a Letter to the Editor, and we may publish it in print.