It seems nothing gets people chattering these days like Cadillac, a brand in transition. So when reporter Richard Truett took to autonews.com last week with an "open letter" to Cadillac boss Johan de Nysschen, reactions poured in. Here is Truett's column and excerpts from three emails that arrived in his inbox.
An open letter to Cadillac boss Johan de Nysschen:
Fixing Cadillac will be the biggest challenge of your career, a far larger task, even, than breathing new life into Audi.
My brother is a perfect example why.
He's 42 and a current -- and very satisfied -- owner of a General Motors product. He's a voracious reader of automotive publications. He can easily afford an ATS, CTS, SRX, etc. He readily admits that technically, Cadillac's cars are interesting, maybe even appealing, at least from a performance aspect.
But he's never test driven a Cadillac, and he likely isn't going to. Several of his car-savvy friends feel the same way, I learned during a recent Facebook chat.
To them, Cadillac's brand image does not convey the kinds of things they want a car to say about their lifestyles.
"I realize Cadillac makes a sound product. But if I told any of my friends that I bought one, they'd ask if it came with a free AARP membership," my brother, a banking executive in Orlando, told me the other day.