COLOGNE, Germany -- Increased speed and performance is the new mantra at Ford Motor Co. as the company scrambles to differentiate itself from rivals.
"You're going to see a lot more use of the racetrack as our laboratory and test bed," Dave Pericak, head of Ford Performance, told Automotive News last month here at the global launch of the new division's Focus RS hatchback.
Ford Performance was formed at the end of last year by combining Ford's Special Vehicle Team in North America, Team RS in Europe and global Ford Racing operation.
"We were confusing customers," Pericak said. "By putting them all under one umbrella, we're going to be much more efficient."