Fiat Chrysler Automobiles has begun a digital agency review, people familiar with the matter told Advertising Age, an affiliate of Automotive News.
The former Chrysler Group in May 2010 named Sapient Corp.'s SapientNitro its digital agency of record, overseeing interactive duties for the Chrysler, Dodge, Ram, and Jeep brands. The scope at the time included services such as interactive experiences, online advertising and site design and development, in addition to support for international websites, Chrysler corporate content and dealer initiatives.
Sapient was acquired by agency holding company Publicis Groupe earlier this month, creating a network overseeing other Publicis digital agencies. The network will defend the business, according to people familiar with the matter.
Chrysler didn't immediately respond to requests for comment. Sapient declined to comment.
If Sapient is defending, it's doing so without Craig Daitch, who was vice president of marketing and digital strategy overseeing the Fiat Chrysler account until recently. He left the shop in December to join General Motors' Chevrolet.