FRANKFURT (Bloomberg) -- Volkswagen Group sold the 450th and final Bugatti Veyron, marking the end of one of the most exclusive supercars ever built.
The last Veyron is called La Finale and is a version of the open-top Grand Sport Vitesse variant that generates 1,200hp from a supercharged engine.
The car will be on display next week at the Geneva auto show.
The 450 Veyrons were sold for an average price of about 2.3 million euros ($2.6 million) each, Molsheim, France-based Bugatti said Monday in a statement.
The Veyron set industry records not just for speed, but also for losing money, according to estimates from Max Warburton, a Singapore-based analyst for Sanford Bernstein Ltd. VW lost 4.6 million euros on every Veyron sold and lost 1.7 billion euros in total on developing and selling the car, according to a Bernstein report on the European industry's biggest product failures.
After buying the Bugatti brand in 1998, Volkswagen revived the carmaker, which was originally founded by designer Ettore Bugatti. The goal was to develop a vehicle powerful enough to drive faster than 400 kph (249 mph) as well as stylish and comfortable enough for a trip to the opera. The Veyron was first presented in 2005.
"An unprecedented chapter in automotive history has reached its climax," Bugatti President Wolfgang Duerheimer said in the statement. "Even 10 years after its market launch, the Veyron remains unique in many respects."