NEW YORK -- Rolls-Royce Motor Cars sent white-gloved chauffeurs in Phantoms around New York City on Tuesday, Feb. 17, to deliver letters announcing plans to build an SUV, making good on hints dropped by CEO Torsten Mueller-Oetvoes.
The announcement comes after months of rumors that Rolls would finally introduce something to compete with Porsche's Cayenne, Mercedes-Benz's G-Wagen, Land Rover's Range Rover and Bentley's forthcoming Bentayga.
It now leaves Ferrari as the only major luxury automaker without an SUV.
Luxury off-roaders are becoming a new battleground for premium carmakers, with Bentley and Jaguar already announcing plans for SUVs.
Rolls-Royce, which is owned by BMW AG, did not specify a launch date for the new vehicle.
-- Reuters and Bloomberg