The new-generation aluminum-body 2015 F-150 sold for an average $51,354 while leftover 2014 models averaged $40,406, according to TrueCar. Of F-150 sales in January, Ford said 18 percent were of the new, aluminum-bodied pickups.
Combined, TrueCar said, average transaction prices for domestic-brand full-size pickups hit $42,126 in January, up by $1,412 from a year earlier.
Across all segments, TrueCar said, the average January price was $32,812, or 3.5 percent above the same month last year. And, combined, the 14 percent unit-sales growth and higher prices lifted net revenue across the industry 17 percent to $37.6 billion in a traditionally slow month.
The same combination has helped automakers recover financially since the low point of the Great Recession. From 2009 to 2014, unit sales rose 58 percent for the U.S. industry. And average transaction prices climbed 13 percent to $31,916 from $28,122, according to TrueCar. As a result, it said, new-vehicle revenue soared 80 percent, to $527 billion last year from $292 billion in 2009.
Kelley Blue Book said new-vehicle transaction prices in January jumped 5.2 percent over January 2014 to an average of $33,993.
"Lower gas prices are helping what has already been a growing market for truck and utility vehicles," said Kelley analyst Alec Gutierrez. "In turn, these vehicles are driving increases in average transaction prices across the industry, especially among the domestic automakers."
The revenue growth largely comes from a richer product mix and consumers buying a richer mix of features and equipment.
Since 2009, TrueCar said, nonluxury cars' popularity has waned while nonluxury SUVs, crossovers and pickups captured bigger shares of the market.
In the five years through 2014, car transaction prices increased 8.5 percent, SUV and crossover prices rose 11 percent and luxury vehicles climbed 14 percent, TrueCar said. But net prices of pickups skyrocketed 25 percent -- up $8,039 a unit to $39,703.
GM, Ford and FCA US dominate big pickups with 94 percent of segment sales. And GM's re-entry has enlivened the compact pickup marketplace previously controlled by the Toyota Tacoma and Nissan Frontier.
But after Toyota Motor Sales' 16 percent January sales surge fueled by pickups and crossovers, trucks are on the mind of Bill Fay, Toyota Division's general manager.
He said Toyota is adding Tacoma capacity in Mexico in April and tweaking its Princeton, Ind., assembly plant to build more Highlander crossovers.
"We have been working hand-in-hand with the manufacturing side to really react to where the market is," Fay said. "The market's strong and it's broad-based, but we do anticipate that light trucks will continue to lead the growth as it did in 2014."
Mike Colias, Richard Truett and Gabe Nelson contributed to this report.