NASHVILLE -- Nissan’s redesigned 2016 Maxima sport sedan will reach U.S. showrooms this year looking remarkably like a concept car the company unveiled at the 2014 Detroit auto show.
The automaker gave millions of Super Bowl viewers a sneak peek Sunday. The redesigned model goes on sale this spring.
The unidentified cherry-red car that flashed in full profile at the tail end of Nissan’s 90-second TV spot revealed the production version Maxima that is only slightly trimmed back from the “Sport Sedan Concept” version shown in 2014.
Auto show concept cars typically feature exaggerated body panels and trim to attract consumer attention. Automakers often tweak the production vehicle with more modest styling.
Nissan’s sneak peek indicates that the finished Maxima is not aiming for a modest middle-of-the-road look.