SAN FRANCISCO -- Chevrolet executives believe that the Trax small crossover and other lineup additions, along with a friendly environment for its revitalized truck portfolio, will help snap a three-year skid in U.S. market share.
The Trax joins the Colorado midsize pickup and City Express cargo van as potentially high-volume entries that could provide a tailwind for Chevy's year-over-year sales, dealers were told at the make meeting here.
"We want to beat the industry in terms of sales growth," Brian Sweeney, Chevy's U.S. vice president, said after the meeting. "It's about retail and total share gain."
Last year, Chevrolet's overall market share slipped to 12.3 from 12.5 percent in 2013.
Chevy's truck sales should get a lift from low gasoline prices as well as an improved flow of Tahoe and Suburban SUVs this year. Supplies were constrained during much of 2014 after the launch of the redesigned SUVs early in the year.
GM execs thanked dealers for their execution in handling last year's recall deluge, which included some 25 million Chevys called back. Sweeney said GM's dealers processed 4.2 million more repair orders last year than a year earlier.
Dealers at the meeting were told that five major car launches are planned by late 2015 or early 2016. They are expected to be the next generations of the Volt plug-in hybrid, Malibu and Cruze sedans, the Spark minicar and Camaro sports car.
Chevy has scheduled a June dealer event in Las Vegas for a more in-depth meeting and to show some of the upcoming vehicles, people who attended the make meeting said.
Brad Sowers, chairman of the Chevrolet National Dealer Council and owner of Jim Butler Chevrolet in Fenton, Mo., said the goal is to outpace the market both in truck and car sales.
"We feel like there's a great opportunity on the truck side, especially with Ford having a little gap in its production right now," Sowers said. "On the car side, we've got to find a way to gain market share and at least get noticed."