SAN FRANCISCO -- Mitsubishi pledges full marketing support for the stream of new models scheduled to begin coming to showrooms this summer.
The automaker told dealers last week at their make meeting during the NADA convention that marketing activity will begin stirring in April at the New York auto show, where the company will unveil what it calls Mitsubishi's "new brand identity" in the form of a newly designed Outlander.
The company told dealers to expect more U.S. advertising in TV and other media for the vehicles, more local ad support and increased national public relations activity to bring more attention to the vehicles.
Don Swearingen, executive vice president of Mitsubishi Motors North America, told dealers to be prepared for a compact schedule of launches this year. The 2016 Outlander will arrive in dealerships in June, followed by the 2016 Outlander Sport in November. A 2016 Lancer will arrive in December, a restyled Mirage next April, along with a plug-in hybrid Outlander and the new Mirage G4 sedan around the same time, he told the meeting.
Swearingen told dealers that a project to obtain a new midsized sedan through a partnership with the Renault-Nissan Alliance has stalled. He told retailers in the meeting that he could not elaborate on the situation.
Asked after the meeting whether the stall is a minor delay or a more severe problem, he said only, "All options are still open."
Mitsubishi has been absent from the midsized sedan segment since the end of the Galant in 2012.