SAN FRANCISCO -- Cars are emotional purchases for consumers. A Wisconsin dealer told me he got clear evidence of that this week, after the Green Bay Packers were eliminated from the NFL playoffs is heartbreaking fashion.
Until then, sales had been going well at Rapids Ford-Lincoln, owner Allen Taylor said. "We were just clicking away all month," he said.
Then, the Packers inexplicably blew a 16-0 lead and wound up losing in overtime to the Seattle Seahawks, 28-22.
Fans -- some of whom were probably planning to go out and buy a shiny new car or truck -- were understandably devastated. Taylor's business came to a screeching halt.
"We sold nothing Monday, nothing Tuesday," he said. "Our state was in mourning."
Fortunately, Packer Nation seems to have recovered now, at least enough to sign the paperwork for a new Fusion or F-150.
But dealers in New England and Seattle, be warned: If things don't got well next weekend, the air could go out of your showroom even faster than the Patriots' footballs.