Published in Automotive News Dec. 1, 2014
This fall, the window of a San Francisco folk music duo's Mini Countryman crossover was smashed and the pair's guitar was stolen.
Days later, Mini of San Francisco staffers saw the Dirty Little Blondes' "A capella Song" on Facebook detailing the woes of performing without a musical instrument. The musicians, Mark Sandusky and Kendra Moriah, had bought their Countryman from Mini of San Francisco.
"Within five minutes of us learning, we gave them a call and told them to drop off the car," said Eric Schmitt, general manager of the dealership.
While the window was replaced for free, a salesman took the duo to a guitar store and let them choose any guitar they wanted as a gift from the dealership, Schmitt said.
Sandusky and Moriah were so surprised and grateful that they made a thank-you video and posted it on Facebook and YouTube. They also performed at one of Mini of San Francisco's monthly Third Thursday parties for customers, Schmitt said.
The dealership's response to the duo's dilemma is part of Schmitt's effort to have personal contact with customers -- bolstered in this case by a Mini initiative.