SAN FRANCISCO -- AutoNation Inc. will spread its AutoNation Express approach to online car purchasing to the rest of Florida during the next three months, CEO Mike Jackson said.
The expansion follows the December launch of AutoNation Express in South Florida. Before that launch, AutoNation changed the name from the SmartChoice Express moniker it had used. The approach, which AutoNation describes as its digital storefront, is the culmination of a multiyear project to make buying a car more like purchasing other products online. It converts the company’s websites from informational to transactional.
“Automotive customers out there are not as delighted as they should be with the experience they’re having in auto retail compared to what they’re having in other industries,” Jackson said Thursday at the Automotive News Retail Forum. “That’s the expectation you have to beat.”
AutoNation intends to introduce the program to all of its markets by year end. It is also adding functionality to the process in steps. Next up is what the company calls “Buy Your Car,” Jackson said. Based on consumer-reported information, AutoNation will give customers a price offer on their current vehicle. Further steps include financing, service appointments, electronic paperwork and AutoNation-branded products such as service contracts.