LA JOLLA, Calif. -- Redesigning the Nissan Titan has been on Diane Allen’s mind ever since she designed the first one.
That was back in 2002, when Allen led the California design team to put Nissan into the full-size pickup market in competition with Detroit’s automakers.
Allen, an SUV-driving mother of 13-year-old twins, is doing it again. This time, she says, the Titan’s emphasis is on “macho.”
“We didn’t want it to be stylish,” Allen says. “When you think of ‘stylish,’ you think of more of feminine line work. Feminine detailing. That’s not the Titan.
“You want the truck to be beautiful. But you know, a hammer can be gorgeous.”
Allen, 54, and originally from Detroit, has spent her 30-year career with Nissan design.