Nearly all Saab dealers reached a dead end after the Swedish brand's bankruptcy in 2011. But not Park Ave Saab in Maywood, N.J.
The dealership, about 10 miles from Manhattan, bought the customer lists of several defunct Saab dealerships in the New York City area.
Then it moved into a closed Suzuki store and started courting Saab drivers in New York, New Jersey and Pennsylvania. With ads, service coupons and emails, it offers readily available parts, service and a selection of low-mileage used Saabs.
Park Ave's website is a portal for all things Saab, such as the latest news and rumors from Sweden, updates on parts and alerts when a used Saab is for sale.
The store's ultimate goal, explained General Manager Jeremy Morrissey, is to keep Saab customers happy. And when they are ready to quit their quirky Swedish cars, ease them into one of the company's other brands. The Park Avenue Auto Group handles Acura, BMW and Lotus at other stores nearby.