Bernhard Maier has been steering global sales and marketing for Porsche for nearly five years.
His report card for 2014 includes record sales in the U.S. In China, poised to be the sports car maker's biggest market, Porsche sales are outpacing the rest of the industry. And Porsche is on its way to selling out all 918 copies of its 768,026 euro ($944,000) 918 Spyder hybrid.
Maier, an executive board member of Porsche AG, will provide insight into the Volkswagen AG unit's progress and challenges during an address at next month's Automotive News World Congress in Detroit.
He will speak the afternoon of Jan. 13 as part of a program themed "Setting the Pace in a Thriving Market."
After training as a mechanic and studying business economics, Maier, a German native, joined the IT company Nixdorf. In 1998, he moved to BMW AG's marketing and sales department.
Maier joined Porsche in June 2001, managing its German sales subsidiary. He went on to successfully launch the Cayenne SUV and the Panamera four-seat crossover in the German market.
He joins a World Congress roster of speakers that includes Tesla Motors CEO Elon Musk, Fiat Chrysler CEO Sergio Marchionne and General Motors CEO Mary Barra.