DETROIT -- In an era when a woman leads the largest automaker in the nation, pickup trucks are still seen as a stronghold of the industry's testosterone-laden, good-old-boy past.
Men designed pickup trucks. Men built pickup trucks. Men marketed pickup trucks. Men bought pickup trucks.
And women? They did other things.
But now, women do pickups, too.
Next month Becky Blanchard, a 39-year-old mechanical engineer with an MBA, a husband and two kids, will take over as director of Chrysler Group's Ram brand.
She will be the brand's No. 2 executive behind brand head Bob Hegbloom. She will command Ram's messaging, marketing and sales.
She joins Elizabeth Krear, who is the chief engineer for the Ram 1500.
Meanwhile, at General Motors, Anita Burke is relishing her pickup-related accomplishments.
She is the vehicle chief engineer for the Chevrolet Colorado and GMC Canyon midsize pickups. The Colorado was just named 2015 truck of the year by Motor Trend magazine.
She isn't alone at GM: Her colleague Jully Burau was vehicle chief engineer for the redesigned full-size 2014 Chevy Silverado and GMC Sierra.
At Ford Motor Co., Jackie DiMarco was chief engineer for the 2012-14 F-150, before its 2015 redesign, while Alana Strager led Ford's "innovations team" that updated some features on the 2015 pickup.
And at Nissan, Diane Allen, the Titan's longtime chief designer, is preparing to launch the latest version of her full-size pickup.