Jaguar Land Rover executives got their first look at the Land Wind X7 last month at the Guangzhou Motor Show -- and they weren't amused.
That's because the Chinese crossover, which goes into production this month, is a dead ringer for the Range Rover Evoque. It's the same, right down to the font and positioning of the lettering on its hood.
The British company plans to complain to Chinese officials.
"The fact that this kind of copying is ongoing in China is very disappointing," Jaguar Land Rover CEO Ralf Speth told the British magazine Autocar. "The simple principle is that it is not something that should happen; the intellectual property is owned by Jaguar Land Rover, and if you break that IP, then you are in breach of international regulations that apply around the world."
The Land Wind X7 is expected to retail for the equivalent of $22,000 in China -- far below the starting price of the Evoque.
"I will talk to our officials, and I will talk to our partners at Chery to find a way around this situation," Speth said. "I cannot imagine Chinese officials will be happy at any actions that undermine the credibility of the country. What we have seen is not correct."