I don’t know how else to describe it, and it’s an adjective I don’t use lightly.
How else could you describe the breadth and depth of the remarkable sales wave that Chrysler Group’s U.S. dealerships experienced in November? Especially in a month where gains from other automakers were so much smaller?
Dismiss for a moment the top line descriptor that normally describes an automaker’s sales month. Chrysler’s 20-percent advance in November certainly stuck out like a sore thumb from the much smaller numbers -- gains and losses -- posted by other automakers.
That number just doesn’t put what happened into context. Consider these numbers instead.
- 50.2: Of the 57,466 total additional new vehicles sold in the U.S. in November over the previous year, over half -- 28,884 or 50.2 percent -- were sold in a Fiat Chrysler Automobiles dealership.
- 11: Chrysler has 21 cars, pickups, vans, crossovers and SUVs in its lineup. In November, 11 of them set sales records, including three vehicles that had their best ever monthly sales. That means that what’s going on at Chrysler dealerships is deeper than just consumers clamoring for Jeeps and Rams.
- 13.1: That was Chrysler Group’s monthly market share (excluding Maserati and Ferrari). It’s was slightly higher than it’s been averaging all year, but a full 1.5 percentage points higher than its share averaged during 2013.
- 40,274: That is the number of vehicles based on Fiat’s CUSW platform that Chrysler Group sold in the U.S. last month. The Jeep Cherokee, Chrysler 200 and Dodge Dart -- which share the single Compact U.S. Wide or CUSW platform -- all generated record sales for November. This might be the most important of all of Chrysler’s sales numbers for its corporate parent.
- 6: That’s the number of Chrysler’s brands -- otherwise known as all of ‘em -- whose sales rose last month. That’s the first time that’s happened since July.
For longtime watchers, the energy going on in Chrysler Group showrooms right now hasn’t happened since the mid 1990s, and maybe not even then. It is nothing short of remarkable.
Don’t get me wrong: Chrysler still has plenty of problems to deal with, and one of the problems getting steadily bigger is how it’s going to keep up with the pace of demand, especially for its most profitable vehicles.
But sometimes you have to just stop for a second and marvel at what’s going on.
Because frankly, it’s stunning.