What's the mileage warranty on your dealership's balloons?
On Nov. 17, Scholfield Honda, in Wichita, Kan., received an email from Robert Farrell saying one of the dealership's promotional balloons, touting the store's exclusive 100,000-mile powertrain warranty, had landed in his backyard. Farrell is mayor of Aberdeen, N.C., about 90 miles east of Charlotte -- and about 1,180 miles from Wichita.
Dealer Roger Scholfield figures the balloon -- one of the standard "showroom balloons we give out to children all the time" -- must have been released by a child and caught the jet stream. Scholfield replied to Farrell's email, saying it was clear the dealership's "balloon of mouth" advertising was working.