AutoNation will start selling private-label F&I products in 2015 as part of the rollout of its new digital storefront.
The nation's largest dealership group also is contemplating AutoNation-branded finance and lease contracts and whether to set up its own captive finance company.
"We haven't concluded on that," AutoNation CEO Mike Jackson said.
The AutoNation-branded products will include extended service contracts, prepaid maintenance plans and tire-and-wheel protection, he said. Product videos and recommendations will be offered to customers selecting vehicles online to buy.
It's part of AutoNation's $100 million-plus investment to establish its brand and turn the company's websites from informational to transactional. By the end of next year, Jackson said, AutoNation customers will be able to select, finance and buy a car online, even signing the paperwork electronically from home.
Jackson wouldn't disclose when the private-label product offerings will arrive in 2015. But they are slated to be one of the final steps in the plan to go live, though they will arrive before the electronic documentation functionality.
AutoNation is working with some of its regular vendors to provide the private-label products, but Jackson wouldn't disclose which companies. AutoNation will make a decision next year on whether to offer self-branded finance and lease contracts.
And company executives continue to explore whether to set up a captive finance company, Jackson said, although he declined to elaborate. "[We're] working on it," he said. c