Hertz this year has been struggling with operational issues that risk longer-term damage to the brand, Maryann Keller, an industry consultant and former director of Dollar Thrifty, has said. The average age of vehicles in the company’s fleet is rising, and customers are facing long lines as discount offers don’t line up with available staffing.
“The board was very clear about what we needed in a new CEO for Hertz,” Linda Fayne Levinson, Hertz’s non-executive chair, said in the statement. “We were looking for a world- class global leader who knows the travel industry and its players, has an intimate understanding of the revenue-optimization equation, drives operational excellence, has driven turnarounds, is a superb people leader, and most of all, understands how to create shareholder value. In John, we have found that leader.
Miller, who wrote a book in 2008 titled ‘‘Turnaround Kid: What I Learned Rescuing America’s Most Troubled Companies,’’ said he is a longtime Hertz customer and uses its posh, Gold Plus Rewards club.
‘‘I have heard that Hertz has started to have some service issues,’’ he said. ‘‘John will have to make sure he doesn’t try to do a cost job and damage the reputation. He’s got a fix-it job there, but he’s done it before.”