Platinum trim level
The Platinum trim level gets its own design touches including an improved interior with contoured seats, special leather, brushed aluminum and “satin-finished ash wood in multi-piece appliques on all door panels and the instrument panel,” Ford said in a release.
There’s a brushed aluminum Ford oval at the center of the steering wheel, a first-ever such design on a production vehicle, the company said.
The Platinum edition also gets a new 500-watt Sony audio system and its own grille treatment and LED headlamps.
Ford has sold more than 7 million Explorers since the vehicle debuted in 1990 as a 1991 model, Farley said.
Matt Zuehlk, Ford Explorer brand manager, said: “There’s a market for more upscale SUVs, as 90 percent of today’s Explorer Sport buyers purchase the most expensive package available. That’s a strong signal customers are ready for Platinum.”
Farley said the Explorer remains a crucial vehicle for Ford, which is bullish on the global growth of SUV sales globally.
“We’re on pace to sell more than 180,000 units in the U.S.,” said Farley, who takes a new job as president of Ford’s Europe, Middle East and Africa business on Jan. 1. “We expect to export more than 56,000 Explorers outside the U.S. with most of that volume in China and the Middle East. We’re now building it locally in Russia and Venezuela. When you think about Explorer, you don’t just think about the U.S. and North America.”
Ford sells the Explorer in more than 100 countries. It is built at Ford’s Chicago Assembly Plant.