Lexus took another step toward overcoming its midlife crisis with the unveiling Wednesday of the LF-C2 convertible concept at the Los Angeles Auto Show.
The roadster, resembling a convertible version of the RC coupe and marking another attempt at bold styling, includes updated exterior design elements, such as the front fascia and rear deck lid, consistent with the more aggressive approach Lexus ushered in with the 2013 GS 350 sedan.
It’s a “powerful, emotional car” created to appeal to younger customers, said Jeff Bracken, Lexus Division general manager.
“Our average owner age is 60, and that’s OK,” Bracken told Automotive News. “But we want to be a full-line luxury brand that isn’t just about 60-year-olds.”