Paul Edwards, Chevy's vice president of U.S. marketing, said traffic to Chevy's Colorado site jumped sevenfold in the days following the Game 7 giveaway. The Colorado hogged 70 percent of the "social share of voice," or the percentage of conversations about trucks that people were having online.
Chevy's marketing save culminated with #TechnologyAndStuff emblazoned on the side of pre-race Colorados transporting NASCAR drivers around the track before last weekend's race at Texas Motors Speedway.
The improvised campaign has officially been retired, Edwards said Thursday.
"We took our five days to leverage it and we certainly got the country's attention," Edwards said. "I think it's run its course. We don't want to look like we're behind on the joke."