DETROIT (Bloomberg) -- Fiat Chrysler Automobiles' Ram brand chief said cockpit technology was partly responsible for the marque’s ranking in the latest Consumer Report’s reliability study.
The brand ranked third-worst in the magazine's latest survey of reliable brands.
“The average age of a pickup truck is 11 years old,” Bob Hegbloom, who took over as Ram chief in August, told reporters Thursday at Chrysler’s headquarters in Auburn Hills, Mich.
“Eleven years ago, did anyone know what a Wi-Fi hotspot was? We have all this technology integrated into this system with an individual that may not have had a new vehicle in 10- plus years,” Hegbloom said. “There’s going to be some growing pains.”
Fiat Chrysler’s Dodge, Fiat, Jeep and Ram brands finished in the bottom four of the rankings.
Balky touch-screens and other cockpit-related technology bugaboos generated the most complaints among the 17 categories on which Consumer Reports polled owners of 2014 model vehicles.