Edmunds.com has purchased a startup texting technology company that it helped nurture. The acquisition will enable Edmunds’ dealership subscribers to offer texting services to mobile customers.
The startup, CarCode, has about 85 dealership customers, Edmunds.com President Seth Berkowitz said.
CarCode provides each dealership with a text number that allows shoppers to communicate with designated salespeople at the store, Berkowitz said. Dealerships also will be able to put a text button on inventory they list on Edmunds.com so mobile shoppers can click on the button to text the store, he said.
With 30 percent of traffic to Edmunds.com now coming via mobile device, texting is an increasingly popular way for shoppers to communicate with dealerships, Berkowitz said.
Edmunds.com plans to offer CarCode services free to its 10,000 dealership subscribers, Berkowitz said. He declined to discuss terms of the acquisition.
Edmunds.com charges dealerships monthly subscriptions to post inventory and advertisements on the site frequented by millions of car shoppers monthly.
Edmunds.com discovered CarCode in February at its second-annual Hackomotive challenge, a competition to promote innovation in car shopping. CarCode won the challenge and went into a three-month developmental accelerator program that gave company managers and employees access to Edmunds.com offices.
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