Negative statements about credit unions are “an absolute credibility killer,” says George Angus.
Customers believe in their credit unions. “It’s like a cult,” says Angus, the veteran head trainer for Team One Group, of Scottsdale, Ariz.
Instead of fighting credit unions, sign up with as many of them as possible, he advises. “When the customer says they are going to the credit union, you can pull out the credit union contract, just like your bank contracts, and do the deal at the dealership.”
