To the Editor:
I could not agree with Keith Crain more about Cadillac ("Cadillac is making big mistakes," Oct. 6).
I was wondering myself: What are these people thinking? First they lose the wreath from the shield to make it more hip and now copycat BMW and Mercedes-Benz.
And we all know how California worked for Lincoln.
Brilliant idea Crain's friend had, to build a new headquarters building on the site of Cadillac's Hamtramck plant.
A superior product will be competitive and sell.
Tantara Capital Partners