Johnson City, Tenn.
* Dealer: Steve Grindstaff
* Full-time employees: 33
* 2013 new-vehicle sales: 373, down 9%
* Cool perk: Christmas party for employees and spouses
* Grindstaff on showing employees that they are valued: "All employees with the exception of salespeople receive a gold card if they send the dealership business and receive a bonus at the end of the year -- either a cruise or cash prize."