Land Rover North Dade rarely hires salespeople who have worked in the auto industry.
The Miami store prefers waiters, maitre d's, real estate agents and even stock brokers. "When they have been in the industry, you can't teach them," said General Manager Larry Zinn, 28.
And teach them it does. The dealership systematically trains new employees in its processes, culture and approach to customer service.
Training is a key to the store's success -- and it extends beyond new hires and salespeople, Zinn said. Training is a core part of the dealership's culture, he said. The store has 50 employees and is part of Warren Henry Auto Group in Miami, which owns six new-vehicle stores in Florida.
Training is important for promoting from within, Zinn said. "We have developed most of our managers from lower ranks."
The internal training program, called Warren Henry University, is mainly for new employees. "This training consists of a fair amount of online training initially, but then goes to hands-on training," Zinn said.
From there, employees are offered weekly training as well as online sessions provided by dealersedge.com, he said. "These cover various topics throughout the entire dealership operation."