Audi will introduce a new design direction with a concept car debuting next month at the Los Angeles Auto Show.
The concept will be the first Audi vehicle styled under Marc Lichte, who took over as head of Audi design in February after leading exterior design at Volkswagen.
The company says the show car foreshadows a new chapter of exterior and interior design on upcoming Audis and emphasizes sportiness, lightweight design and Quattro all-wheel drive.
“Audi here is placing the accent even more firmly on the sporting dimension, something that will characterize the whole upcoming generation of cars,” Lichte told Auto & Design magazine.
Lichte said “the new models will be immediately recognizable as Audis, starting with the signature single frame grille which will ... also represent a major step forward in terms of sportiness.”