Audi dealers, riding a sales bonanza, are also in the throes of a $1 billion building boom as they prepare to fulfill the brand's long-term goal of selling 200,000 vehicles a year in the U.S.
In Orlando, Audi sales are up 86 percent, the company says, since AutoNation Inc., the top-selling U.S. dealership group, opened its $21 million Audi South Orlando dealership in April. The store grabbed the territory previously held by Holler-Classic Automotive Group, which moved its operation to a new, larger store on the city's north side last year and named it Audi North Orlando.
In Texas, megadealer Carl Sewell more than tripled sales since acquiring Audi North Houston in 2010. Now he is set to begin building a second, four-story Audi store -- 275,000 square feet of space, including parking -- in Sugar Land, south of Houston.
The new dealership, opening next fall, will cost "north of $25 million" to build and generate estimated sales of about 200 new vehicles a month by 2017, Sewell said.
"The expectation for the market is high," he said. "We are very optimistic about the future of Audi."
More than 100 of Audi's roughly 280 U.S. dealerships are in some stage of a major construction project, says Scott Keogh, president of Audi of America. By year end, 26 Audi dealerships will meet Audi's new design standard, known as Terminal. Another 30 Terminal dealerships are scheduled to be built in 2015, and 45 were completed through 2013, according to Audi.