Editor's note: This story has been updated to clarify how the key fob operates the tailgate.
SAN ANTONIO -- Ford Motor Co. is bringing technology into the 2015 F-150 pickup more commonly associated with luxury cars.
The list of new features is so long, it might seem bewildering to customers. Ford says it has taken out or applied for about 100 patents on the redesigned truck.
Under former CEO Alan Mulally, Ford tried to stake a claim as a technology leader. The F-150 is the latest expression of that effort.
"We bit off a lot of technology," said Pete Reyes, F-150 chief program engineer in an interview at the media launch here. "At one point, I thought it was more than we could chew." But Reyes says he is happy with the final result.
With all the new features, Ford reduced its trim levels from 10 to five -- XL, XLT, Lariat, Platinum and King Ranch -- to simplify packages for customers and dealers.