If spoofs are the sincerest form of flattery, Lincoln's new MKC ad campaign featuring actor Matthew McConaughey in a series of moody spots is already a smash hit.
On his TBS show, Conan O'Brien showed a clip that starts with one of McConaughey's real MKC ads, in which he drawls: "I've been driving a Lincoln since long before anybody paid me to drive one. ... Didn't do it to make a statement. I just liked it."
In a seamless segue, O'Brien's team spliced in a voice-over from McConaughey's portrayal of offbeat, troubled detective Rustin Cohle on HBO's "True Detective," including: "I think human consciousness is a tragic misstep in evolution. ... The honorable thing for our species to do is stop reproducing, walk hand in hand into extinction."
The words overlaid on the commercial's close-out scene: "The Lincoln Motor Company" -- are followed by: "Walking hand-in-hand to extinction."
On her talk show, Ellen DeGeneres was photoshopped into the back seat in a spot called "Bull" featuring McConaughey sitting in his MKC face to face with a giant longhorn steer on a lonely Texas road.
McConaughey says: "That's a big bull."
DeGeneres, munching on a brownie, says: "I don't see it. Hey, you know, whatever you put in these brownies, I don't know what they are, but boy, they are delicious."