Elon Musk, the founder and CEO of Tesla Motors Inc., will be a featured speaker at the Automotive News World Congress in January.
Musk will deliver his address at 5 p.m. EST on Tuesday, Jan. 13, as part of a program titled "Setting the Pace in a Thriving Market."
The 43-year-old native of South Africa this month ranked No. 1 on a list of "top disrupters" by Vanity Fair.
Tesla has said it expects to sell about 35,000 of its Model S sedans this year in a market littered with failed EV startups. Tesla will shoot for a wider audience in 2017, when it brings out the Model III for about $35,000, half the price of the Model S.
Tesla shares have risen fivefold since the start of 2013 and now trade in the $250 range. This month, Musk announced plans to build a $5 billion lithium ion battery factory in Nevada.
Meanwhile, Musk continues to defy the franchise dealer system with his direct sales approach, sparking challenges in courts across the country. He is also CEO of rocket maker Space Exploration Technologies Corp. and chairman of solar power provider SolarCity.
For more information, go to autonews.com/worldcongress