Jaguar Land Rover has launched dedicated websites for shoppers of certified pre-owned vehicles as part of its effort to boost its dealers' used-vehicle sales and to prepare for rising off-lease volumes.
The brands expect the fast, easy-to-navigate sites to generate more sales prospects for the 164 Jaguar and 166 Land Rover dealerships in the U.S., David Wolfe, national remarketing manager for Jaguar Land Rover North America, said in a statement.
"A strong CPO program is required with our growing off-lease volume and accelerating cadence of major new product launches for both brands," he said.
Website and digital marketing vendor Search Optics is providing the sites, Wolfe said.
They feature responsive design, meaning the sites automatically arrange content and layout based on the device used by the shopper, whether personal computer, tablet or smartphone, said Christian Fuller, Search Optics vice president.
Consumers expect websites to load inventory quickly and display conveniently on any device, Fuller said, especially as mobile shopping grows.
Shoppers looking for a certified used vehicle on the brand's main websites are redirected to the new Search Optics sites when they click on the used inventory buttons.
Jaguar Land Rover North America sees new opportunities for certified used-vehicle sales as increasing numbers of vehicles come off lease, Wolfe said.
As part of the push, the brands have added warranty packages, roadside assistance and more dealership training.