Over-the-hill used cars fuel Honda store
Aging, high-mileage trade-ins are welcomed at RiverTown Honda in Grandville, Mich. The store sells up to 30 'Budget Row' cars monthly at an average gross profit of $700. The dealership is also finding value in a low-cost oil change program. It attracts hundreds of consumers weekly. And those bargain hunters are often willing to share their 'priceless' email addresses, which allows the store to grow its customer base.