DETROIT -- In the 2011 movie The Lincoln Lawyer, actor Matthew McConaughey portrayed a sleazy lawyer who worked out of the back seat of a Lincoln Town Car. Now, the Oscar-winning actor is collaborating with Ford's luxury brand to promote a very different kind of Lincoln: The 2015 MKC compact crossover.
Lincoln has signed a multiyear advertising endorsement contract with McConaughey that will begin in September with a series of spots promoting the 2015 MKC, Lincoln's new entrant in the fast-growing luxury compact crossover segment.
Though the MKC has been on sale since May, Lincoln is determined not to repeat the mistakes it made last year with the MKZ sedan when advertising kicked off before dealers had cars to sell. Lincoln ran a one-minute ad during the 2013 Super Bowl telecast, but the advertising boost was largely wasted because Lincoln had botched the manufacturing launch, causing lengthy delays.