TOKYO -- Subaru today unveiled the Japan-spec WRX sedan while christening a glistening new global headquarters more befitting of the hot brand’s bigger international profile.
The glass-and-steel digs, in Tokyo’s trendy Ebisu district, replaces a cramped, gloomy 48-year-old monolith it sold in 2010.
The new 12-story global nerve center, home to Subaru-brand manufacturer Fuji Heavy Industries, boasts an airy showroom more than four times as big as the previous space, which was occasionally inundated by the smells of the McDonald’s downstairs.
At today’s event, Subaru packed its new floor with eight WRX S4 and WRX STI models to a standing-room only crowd.
The old showroom fit just two vehicles.
Also available is a cavernous auditorium that can hold 1,200 people, enabling Subaru to conduct on-site product launches. The old headquarters had only a large conference room.