The Renovo Coupe will be measured against some of the world’s most venerated supercar brands. Heiser and Stinson say they don’t necessarily need to make a better all-around product; their customers will be looking for a special experience, not an everyday driver.
“If you were to ask [Pagani CEO] Horacio Pagani or [McLaren Group CEO] Ron Dennis who builds the greatest supercar in the world, they would tell you with a straight face: ‘It’s me,’” Heiser said. “And so would [Ferrari Chairman] Luca di Montezemolo, and so would [Koenigsegg CEO] Christian von Koenigsegg. And I think that they do. I think that they do what they do better than anyone else on this planet.”
Like them, Renovo wants to do something very specific -- deliver the sound, feel and neck-snapping torque of a high-voltage battery pack -- better than anyone else.
That may sound like an implausible feat for a pair of former Silicon Valley tech executives. Renovo has eight employees and about a dozen contractors. None of them has a name that bigwigs in Detroit, Munich or Tokyo would recognize.
And Renovo’s founders know that, no matter what Tesla has accomplished, they still have much left to prove. Becoming a successful car company takes more than a unique powertrain and a nimble product-development style.
Renovo plans to offer “white glove” service to its first buyers, who mostly are expected to be Californians, as it learns from its first market entry. It’s not too different from how Tesla used the Roadster as a dry run for the Model S.
“If we want to be that kind of company, we have to show what we can do,” Heiser said, referring not only to Tesla, but also to mass-market automakers such as General Motors and Volkswagen. “Not just talk about it.”