Finance managers shouldn’t try to guess how much an unaccompanied woman knows or doesn’t know about buying and financing a car, says Anne Fleming, president of women-drivers.com. Instead, she says, “Touch base and reaffirm as you go through the various discussions from the term to financing to extended warranties. Make sure you understand what she understands.” The website features advice and dealership reviews and also certifies “Women-Drivers Friendly” dealerships.
Understanding female customers' F&I acumen is key
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